Personalized DMs at scale

Instagram outreach, fully automated

8Leads is to Instagram what Instantly is to email and Heyreach is to LinkedIn. Connect unlimited accounts, send personalized DMs with merge tags, and manage every reply in one unified inbox.

Loved by 2,000+ outbound teams · No credit card required
Campaigns
New campaign
Sent today
2,530
Reply rate
17.4%
Accounts
12
Fitness creators, US124018%
SaaS founders Q386012%
Agency owners warm43024%
Why Instagram

Your buyers ignore cold email. They live in Instagram DMs.

8Leads is the system that starts those conversations for you — at scale, from real accounts, on autopilot.

Personalization

Every CSV column becomes a merge tag

Upload a spreadsheet and every header, whether {{first_name}}, {{company}}, or a custom {{pitch}}, becomes a variable you can drop into any message. No AI guessing. You write it once and 8Leads fills it in for each lead at send time.

  • Unlimited variables, as many as your CSV has columns
  • Live preview shows exactly what each lead receives
  • No two messages alike, every DM reads 1:1
message template3 of 1,240 leads
Hey {{first_name}} 👋 loved your post on {{topic}}, building something for {{company}} that might click for you. Worth a look?
resolves per lead
MK
Hey Maya 👋 loved your post on creator funnels, building something for Growth Studio that might click for you. Worth a look?
DR
Hey Devin 👋 loved your post on cold email, building something for Reachly that might click for you. Worth a look?
TN
Hey Tara 👋 loved your post on agency ops, building something for Nolan Studio that might click for you. Worth a look?
Features

Everything you need to dominate Instagram outbound

One polished platform that replaces your spreadsheet, your DM tool, and your inbox.

Unlimited accounts

Connect and rotate as many Instagram accounts as you need. Distribute sends automatically to stay under the radar.

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Merge-tag personalization

Every column in your CSV becomes a merge tag. Drop any variable into your message and it fills in per-lead, so no two messages are alike.

Sequences & follow-ups

Design multi-step sequences with smart delays, conditional branches, and automatic follow-ups.

Warm-up engine

New accounts ramp gradually with human-like activity and per-account sending limits to protect deliverability.

Unified inbox

Every reply across every account in one place. Assign, label, snooze, and answer with saved-reply templates.

Reply detection

Auto-pause sequences the moment a prospect responds, so no one ever gets a follow-up after they reply.

Lead management

Import CSVs, dedupe automatically, enrich, tag, and build smart lists with saved filters and custom fields.

Account health

Real-time health scoring, proxy rotation, and challenge detection keep your accounts safe and sending.

Deep analytics

Track reply rates, sequence performance, and account leaderboards. Export everything for reporting.

How it works

From zero to booked calls in three steps

No agencies, no VAs, no spreadsheets. Just a system that runs itself.

01

Connect your accounts

Add your Instagram accounts in seconds. Each one gets its own proxy, device fingerprint, and warm-up schedule automatically.

02

Import leads & build a sequence

Upload a CSV where every column becomes a merge tag, then design a personalized sequence with delays, follow-ups, and stop-on-reply.

03

Launch & manage replies

Hit go. 8Leads distributes sends across your accounts at human pace and routes every reply to your unified inbox.

Sequence · Q3 Agency OutboundStop on reply
DM 1 · Opener
Hey {{first_name}}, loved your post on…
⌄ wait 2 days
2
Follow-up
Circling back, worth a quick look?
⌄ wait 4 days
3
Breakup
No worries if not, I'll close the loop here.
Sequences

Design the whole follow-up, then walk away

Build multi-step sequences with human-like delays and automatic follow-ups in a visual builder. The second a prospect replies, the sequence stops, so no one ever gets a “just following up” after they already answered.

  • Smart delays and business-hours windows
  • Sends spread across accounts at human pace
  • Automatic stop-on-reply, every time
Done for you

Your team brings the offer. 8Leads runs the channel.

Built for founders and sales teams whose customers live on Instagram. Set it up once, and the whole outreach engine runs itself.

Finds & messages the right people

You define who to reach and what to say. 8Leads personalizes every DM with your merge tags and sends it from your accounts — no VA, no manual outreach.

Keeps accounts safe on autopilot

Gradual warm-up, human-like pacing, a dedicated proxy per account, and real-time health scoring keep your accounts sending — so nobody babysits logins.

Surfaces only warm replies

Every response lands in one unified inbox and sequences stop the moment someone replies. Your team spends its time on interested leads, not on sending.

Outbound teams love 8Leads

★★★★★
We replaced three tools with 8Leads and tripled our reply rate in a month. Merge tags from our spreadsheet make every DM feel 1:1.
MRMaya Rodriguez
Head of Growth, Loopwork
★★★★★
Running 40 Instagram accounts used to be a nightmare. Now the warm-up and health scoring just handle it. Zero bans in six months.
DODaniel Osei
Founder, Brightside Agency
★★★★★
The unified inbox is the killer feature. My whole team works replies together and nothing slips through the cracks.
PNPriya Nair
SDR Lead, Nova Labs
Pricing

Simple pricing that scales with your accounts

Start with one account. Add more as you grow — every plan includes a 14-day free trial.

Starter

Start with one account and add more as you grow.

$49/mo
per account
Start free trial
  • Priced per Instagram account
  • CSV merge-tag personalization
  • Sequences & follow-ups
  • Warm-up engine + dedicated proxy
  • Unified inbox
Most popular

Growth

For teams running outreach across many accounts.

$390/mo
Start free trial
  • 10 Instagram accounts
  • Just ~$39 per account
  • Unlimited campaigns
  • Smart lists & segments
  • Team inbox & assignment
  • Public API & webhooks

Agency

Run outreach for dozens of clients.

$990/mo
Start free trial
  • 50 Instagram accounts
  • Just ~$20 per account
  • Account pools & rotation
  • White-label ready
  • Client workspaces
  • Priority support

Unlimited

Unlimited accounts and dedicated infrastructure.

Custom
Contact sales
  • Unlimited Instagram accounts
  • Dedicated infrastructure
  • Done-for-you onboarding
  • SSO & audit logs
  • SLA & dedicated CSM

Frequently asked questions

Is automated Instagram outreach allowed?+

Instagram limits automated messaging, so outreach always carries some account risk. 8Leads is built to minimize it: gradual warm-up, conservative per-account limits, human-like pacing, and real-time health scoring. You stay in control of volume, and we strongly recommend following outbound best practices.

How many Instagram accounts can I connect?+

From a single account on Starter up to 50 on Agency, and unlimited on the Unlimited plan. Sends are automatically distributed and rotated across all connected accounts.

Do I need to bring my own proxies?+

You can, and for serious volume we recommend it. 8Leads assigns a sticky proxy and device fingerprint per account and handles rotation for you.

How does personalization work?+

Upload a CSV and every column becomes a merge tag. Write {{first_name}}, {{company}}, or any custom column like {{custom_pitch}} in your message and 8Leads fills it in for each lead at send time. No AI, and full control over exactly what goes out.

Can my whole team work together?+

Yes. Invite teammates with granular roles, share a unified inbox, assign conversations, and leave internal notes. Everything is scoped to your workspace.

Is there a free trial?+

Yes — start with a 14-day free trial, no credit card required. Pricing is per account, so you only pay for what you run, and plans are month-to-month with no lock-in.

Start booking calls from Instagram this week

Connect an account, import a list, and launch your first personalized campaign in minutes.