Personalized DMs at scale

Instagram outreach, fully automated

8Leads is to Instagram what Instantly is to email and Heyreach is to LinkedIn. Connect unlimited accounts, send personalized DMs with merge tags, and manage every reply in one unified inbox.

Loved by 2,000+ outbound teams · No credit card required
Campaigns
New campaign
Sent today
2,530
Reply rate
17.4%
Accounts
12
Fitness creators, US124018%
SaaS founders Q386012%
Agency owners warm43024%

One platform replaces Instantly

Personalization

Every CSV column becomes a merge tag

Upload a spreadsheet and every header, whether {{first_name}}, {{company}}, or a custom {{pitch}}, becomes a variable you can drop into any message. No AI guessing. You write it once and 8Leads fills it in for each lead at send time.

  • Unlimited variables, as many as your CSV has columns
  • Live preview shows exactly what each lead receives
  • No two messages alike, every DM reads 1:1
message template3 of 1,240 leads
Hey {{first_name}} 👋 loved your post on {{topic}}, building something at {{company}} that might click for you. Worth a look?
resolves per lead
MK
Hey Maya 👋 loved your post on creator funnels, building something at Growth Studio that might click for you. Worth a look?
DR
Hey Devin 👋 loved your post on cold email, building something at Reachly that might click for you. Worth a look?
TN
Hey Tara 👋 loved your post on agency ops, building something at Nolan Studio that might click for you. Worth a look?
Features

Everything you need to dominate Instagram outbound

One polished platform that replaces your spreadsheet, your DM tool, and your inbox.

Unlimited accounts

Connect and rotate as many Instagram accounts as you need. Distribute sends automatically to stay under the radar.

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Merge-tag personalization

Every column in your CSV becomes a merge tag. Drop any variable into your message and it fills in per-lead, so no two messages are alike.

Sequences & follow-ups

Design multi-step sequences with smart delays, conditional branches, and automatic follow-ups.

Warm-up engine

New accounts ramp gradually with human-like activity and per-account sending limits to protect deliverability.

Unified inbox

Every reply across every account in one place. Assign, label, snooze, and answer with saved-reply templates.

Reply detection

Auto-pause sequences the moment a prospect responds, so no one ever gets a follow-up after they reply.

Lead management

Import CSVs, dedupe automatically, enrich, tag, and build smart lists with saved filters and custom fields.

Account health

Real-time health scoring, proxy rotation, and challenge detection keep your accounts safe and sending.

Deep analytics

Track reply rates, sequence performance, and account leaderboards. Export everything for reporting.

How it works

From zero to booked calls in three steps

No agencies, no VAs, no spreadsheets. Just a system that runs itself.

01

Connect your accounts

Add your Instagram accounts in seconds. Each one gets its own proxy, device fingerprint, and warm-up schedule automatically.

02

Import leads & build a sequence

Upload a CSV where every column becomes a merge tag, then design a personalized sequence with delays, follow-ups, and stop-on-reply.

03

Launch & manage replies

Hit go. 8Leads distributes sends across your accounts at human pace and routes every reply to your unified inbox.

Sequence · Q3 Agency OutboundStop on reply
DM 1 · Opener
Hey {{first_name}}, loved your post on…
⌄ wait 2 days
2
Follow-up
Circling back, worth a quick look?
⌄ wait 4 days
3
Breakup
No worries if not, I'll close the loop here.
Sequences

Design the whole follow-up, then walk away

Build multi-step sequences with human-like delays and automatic follow-ups in a visual builder. The second a prospect replies, the sequence stops, so no one ever gets a “just following up” after they already answered.

  • Smart delays and business-hours windows
  • Sends spread across accounts at human pace
  • Automatic stop-on-reply, every time
Why 8Leads

The Instagram specialist, not an afterthought

Email and LinkedIn tools bolt on Instagram as a side feature. We built the whole engine for it.

8Leads
Instantly
Heyreach
Built for Instagram DMs
Unlimited CSV merge variables
Unlimited sending accounts
Account warm-up engine
Unified reply inbox
Post-aware personalization
Per-account health & proxy
Public API & webhooks
Built for Instagram DMs · Instantly is email · Heyreach is LinkedIn

Outbound teams love 8Leads

★★★★★
We replaced three tools with 8Leads and tripled our reply rate in a month. Merge tags from our spreadsheet make every DM feel 1:1.
MRMaya Rodriguez
Head of Growth, Loopwork
★★★★★
Running 40 Instagram accounts used to be a nightmare. Now the warm-up and health scoring just handle it. Zero bans in six months.
DODaniel Osei
Founder, Brightside Agency
★★★★★
The unified inbox is the killer feature. My whole team works replies together and nothing slips through the cracks.
PNPriya Nair
SDR Lead, Nova Labs
Pricing

Simple pricing that scales with you

Start free. Upgrade as you add accounts and volume.

Free

Kick the tires with a single Instagram account.

$0
Start free
  • 1 Instagram account
  • Sandbox sending
  • Unified inbox
  • Basic analytics

Starter

For solo founders getting their first replies.

$49/mo
Start free trial
  • 3 Instagram accounts
  • CSV merge-tag personalization
  • Sequences & follow-ups
  • Warm-up engine
  • CSV import
Most popular

Growth

For teams scaling outbound across many accounts.

$99/mo
Start free trial
  • 10 Instagram accounts
  • Unlimited campaigns
  • Smart lists & segments
  • Team inbox & assignment
  • Public API & webhooks

Scale

High-volume outbound with advanced controls.

$249/mo
Start free trial
  • 30 Instagram accounts
  • Account pools & rotation
  • Priority sending
  • Advanced analytics
  • Dedicated support

Agency

Run outbound for dozens of clients.

$599/mo
Start free trial
  • 100 Instagram accounts
  • White-label ready
  • Client workspaces
  • Usage-based add-ons
  • SSO & audit logs

Enterprise

Custom infrastructure, security, and volume.

Custom
Contact sales
  • Unlimited everything
  • SOC2 & DPA
  • Dedicated infrastructure
  • Custom integrations
  • SLA & CSM

Frequently asked questions

Is automated Instagram outreach allowed?+

Instagram limits automated messaging, so outreach always carries some account risk. 8Leads is built to minimize it: gradual warm-up, conservative per-account limits, human-like pacing, and real-time health scoring. You stay in control of volume, and we strongly recommend following outbound best practices.

How many Instagram accounts can I connect?+

As many as your plan allows, from 1 on Free up to 100 on Agency and unlimited on Enterprise. Sends are automatically distributed and rotated across all connected accounts.

Do I need to bring my own proxies?+

You can, and for serious volume we recommend it. 8Leads assigns a sticky proxy and device fingerprint per account and handles rotation for you.

How does personalization work?+

Upload a CSV and every column becomes a merge tag. Write {{first_name}}, {{company}}, or any custom column like {{custom_pitch}} in your message and 8Leads fills it in for each lead at send time. No AI, and full control over exactly what goes out.

Can my whole team work together?+

Yes. Invite teammates with granular roles, share a unified inbox, assign conversations, and leave internal notes. Everything is scoped to your workspace.

Is there a free trial?+

You can start on the Free plan with no credit card. Upgrade any time as you scale. Plans are month-to-month with no lock-in.

Start booking calls from Instagram this week

Connect an account, import a list, and launch your first personalized campaign in minutes.