Credit revenue to the touch that earned it.
Outbound is multi-touch and multi-channel. 8leads reconstructs the full path to every closed-won deal and assigns credit with six models you can switch on the fly.
Credit by channel, W-shaped model. Switch models and the bars update.
One model hides half your pipeline.
Under last-touch, the demo-booking channel gets all the credit and the channels that opened the deal look worthless. Cut them and pipeline quietly dries up. 8leads shows every touch so you scale what actually works.
- See first-touch and last-touch side by side for any deal
- Spot channels that open deals but rarely close them
- Defend budget with the full path, not a single touch
Six models, switched live.
Compare how each channel and sequence is credited under every standard model. No exports, no re-runs. Pick the model your board trusts and move on.
All credit to the touch that started the deal.
All credit to the touch right before close.
Credit split evenly across every touch.
More credit to touches closer to the close.
Weighted to the first touch and the deal opener.
First touch, lead creation, and opportunity creation.
See your real attribution in minutes.
Connect your stack and watch credit flow to the touches that earned it.