Multi-channel attribution
Credit the whole journey, not the last click.
Outbound rarely closes on one channel. A LinkedIn touch opens it, a sequence warms it, a call books it. 8leads follows the full path and assigns credit across all of them.
6
Attribution models, switched live
5
Channels in one model
100%
Of touches credited, not just the last
the silo problem
Every channel claims the win.
Each tool takes credit for the deals it touched last, so your numbers overlap and none of them reconcile to revenue. You cannot tell which channel is carrying the others.
What gets missed
- Double-counted pipeline across tools
- Last-touch bias that buries openers
- No single, reconciled source of truth
the fix
One model across the whole stack.
8leads normalizes every channel into one event model and distributes credit with the model you trust, so the numbers add up to actual revenue.
- First-touch, last-touch, linear, time-decay, U and W shaped
- Credit reconciled to closed-won, no double counting
- Switch models live to stress-test the story
How 8leads handles it
- ✓First-touch, last-touch, linear, time-decay, U and W shaped
- ✓Credit reconciled to closed-won, no double counting
- ✓Switch models live to stress-test the story