8Leads is the platform for running real Instagram outreach at scale, built by people who were tired of duct-taping spreadsheets, DM tools, and a dozen logins together.
Millions of buyers, creators, and founders live in their Instagram DMs and almost nowhere else. Reaching them meant logging into account after account, pasting from a spreadsheet, and hoping you did not trip a limit. The email and LinkedIn tools that promised to help treated Instagram as an afterthought, if they touched it at all.
So we built the thing we wanted. Connect your accounts, upload a list, write a sequence with merge tags, and let a real sending engine run it at human pace across every account while replies land in one inbox. That is the whole product, and every part of it is made for this one job.
Email and LinkedIn tools bolt Instagram on as a side feature. We build only for Instagram DMs, so the sending engine, the warm-up, and the inbox are all tuned for one channel.
An account that keeps sending for months is worth more than one that sent hard for a week and got blocked. Caps, pacing, and health scoring come first, and throughput follows from doing it right.
Personalization comes from the columns in your spreadsheet, filled in per lead at send time. You write the message and you control exactly what goes out. No AI inventing a compliment.
This is made for people who run outbound every day, not for a demo. Every screen exists because the work needs it, and nothing is there for decoration.
8Leads reached general availability in 2026. We are a small team, we read every support message, and the product changes fast. If you want to shape where it goes, now is the time to jump in.