The 8leads blog
Practical writing on outbound attribution, AI SDRs, and proving revenue. No fluff.
AttributionJune 2026·6 min read
What is outbound attribution, and why most teams get it wrong
Paid marketing has known its return per dollar for years. Outbound has not. Here is what outbound attribution means, why it is hard, and how to do it well.
Read more →AttributionJune 2026·7 min read
Multi-touch attribution models, explained for outbound
First-touch, last-touch, linear, time-decay, U-shaped, W-shaped. What each model does, when to use it, and how they change the story your data tells.
Read more →AI SDRJune 2026·5 min read
How to measure AI SDR ROI honestly
Reply rate is not ROI. Here is a practical framework for benchmarking AI SDR agents against human reps on the metrics that actually predict pipeline.
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