People share their goals, workouts, and check-ins on Instagram. It is where fitness intent shows up in public.
Fitness is one of the most public things people post about. They announce goals, share progress, and follow gyms and coaches openly. A personal DM to someone who is already thinking about getting in shape feels like help, not a pitch.
Prospects tell you exactly what they want to work on, so your first message can speak to their actual goal.
People who follow nearby gyms and trainers are findable, and they are the ones most likely to walk in.
Coaching is personal, so a one-to-one message is the right first touch, not a broadcast.
Concrete outreach you can set up as sequences and let run at human pace across your accounts.
Message people posting about beginning their fitness journey and offer a simple plan to get going.
Find people following other gyms in your area and offer a reason to try yours.
Follow up with people who came in once and never came back, with a specific offer to return.
Upload a CSV and every column becomes a merge tag. Write the message once, and each lead gets their own version filled in at send time. No two messages are alike.
Each tag pulls from a column in your spreadsheet, so the message reads one to one for every lead.
Connect an account, import a list, and run your first sequence. Start free, no credit card required.